In 1968 American Airlines got themselves a new logo, courtesy of the designer Massimo Vignelli. Not since then have they updated their look, but American recently announced their new logo, and plane designs. FutureBrand handled the overhaul and personally I think it looks really cool. Clean, modern, fresh. It’s good design.

It’s funny what your corporate design says about you. The old logo was stagnant, old school, and unchanged in forty five years. What did that say to the public about the company. Stagnant, old school, not current. The subliminal messages that are conveyed to your customers are conveyed along the channels of your public image,

Logos and branding are super important to a company, large or small, because it’s the first thing a customer sees. It’s your brand. Your identity. It’s your name for Pete’s sake. Of course it’s important.

So why would you not devote the appropriate amount of energy into getting your brand presented the way it should be? It’s been said that you have 6 seconds to make a first impression. Hi. Meet my logo. (Start the 6 second clock now.) Get it? The same goes for your website or any design or promotional piece you send out. The impression created by that piece of marketing or promotion is one that leaves a lasting imprint on the end user’s mind.

Of course one could argue that it’s all subjective and hence no one really knows what makes good design, and therefore it’s all unknowable and why should we bother with this debate? On the other hand, one could argue that there are some general guidelines that make for attractive design, especially from a usability standpoint on the web, which narrow down the argument to a matter of what works best for your product.

Despite rumors you may have heard, you don’t have to be a celebrity for us to design you a website. Granted, we’ve developed sites for a few well known celebrities out there, including John Travolta, Kathy Bates, Kelly Preston, Catherine Bell, Michelle Stafford, and a slew of others.