Pandora logo

I love music. And I love design. I’m an avid listener to Pandora. It keeps me company as I sit and work at my computer. I recently noticed that they updated their logo. I really like the new direction. The typography was a great choice in my opinion. Clean, modern, bold. Beautiful.

Here’s the old one:

old-pandora-logo

And here’s the new one:

Screen Shot 2013-10-24 at 8.43.47 AM

Simon Flemming-Wood (CMO of Pandora) wrote in his blog, “Our goal with the logo and app icon is to honor our past while looking to the future with a bolder, more modern identity. The visual design language, which we refer to simply as “lights,” is meant to evoke the interplay of lights from a live show while symbolizing the flow of music from artists to listeners. To introduce our new direction, we created a short video. It is intended to be a declaration of who we are, what we believe, and why we do what we do.”

Here’s the video: