Typography
Believe it or not, it’s not as simple as just picking a font and hoping for the best. I’ve worked with some of the most meticulous and experienced type setters around, and there is a definite science to the art of typography. Treating type like an object of design (as opposed to treating it like words on a page) is essential when approaching the subject.
There are many things that go into the creation of a simple, yet beautiful design and one of the most important factors is text. Leading, kerning, font choice, font size, relative size to other objects, alignment, color pallet … all these things determine the ultimate result.
Here are a couple cool places to look at typography and be inspired:
