As a designer I constantly pay attention to visuals and they affect content. There has been a recent move to focus more and more on visual content in social media. Facebook purchasing Instagram was just one example. And it makes sense if you think about it. When looking down your twitter or facebook feed, what catches your attention? Photos and images, right?

Photos on Facebook get 53% more likes and 104% more comments than a text post. Posts that include a photo get 120% more engagement than the average post. If you add a photo album this jumps to 180%.

For business this means missed opportunities. Far too many people are not taking advantage of their Facebook page’s visual impact. They don’t look at the cover, profile and tabs as a design whole that represents the brand. Too often the page is a mess of visual elements that do the brand no good at all.

There are many online tools available that are helpful in creating good visual content (and some are free) but ultimately the content needs to have an overall “design” and the best person to get that done is, you guessed it… a designer. Contact us if you’re interested in getting your facebook page designed with beautiful visual content.